🕰️ When to Sell Your Business: How to Know the Right Time to Exit
- NOVUS Business Brokers
- Apr 1
- 3 min read

One of the biggest questions business owners ask is:
When is the right time to sell my business
It is a huge decision and one you do not want to get wrong.
Sell too early and you might miss out on growth. Wait too long and the value could drop or the opportunity could pass you by.
So how do you know the right time to exit?
Let’s break it down...
Signs You Might Be Ready to Sell
Every owner is different, but there are some common indicators that it might be time to explore a sale:
You are feeling burnt out or losing passion for the business
Growth has stalled and you are not sure how to reignite it
The business relies too heavily on you and you want freedom
You have achieved your original goals and want a new challenge
You are approaching retirement or planning a lifestyle shift
You are concerned about changes in the market or increased competition
Any of these can be a signal to start planning ahead, not to panic but to get clarity.
Warning Signs You May Be Waiting Too Long
Many owners hang on for too long, hoping things will turn around or thinking next year will be better. Here is what often happens instead:
Revenue plateaus or starts to fall
Key staff leave or morale declines
Your energy and attention drop, affecting performance
Buyers see risk and reduce their offers
Life events such as health, family or financial stress force a rushed decision
The truth is, most businesses sell best before the owner is fully ready to let go.
Why Timing Affects Valuation
Buyers are not just buying today’s numbers. They are buying potential.
If your business is still growing or stable, and the operations are strong, buyers will pay more. But if it looks like you are winding down, they will factor in the work needed to fix or grow it - and that means lower offers.
Selling when your business is still healthy gives you more power, better pricing and more options.
Market Conditions Matter Too
It is not just about your business - it is also about what the market is doing
Are buyers actively acquiring in your industry
Are valuations currently strong
Is demand high from investors or private equity
Are tax changes on the horizon
Is your business in a growing or consolidating sector
At Novus, we track buyer trends, deal data and market appetite so you do not have to guess when the right time is.
Not Quite Ready to Sell Yet
That is completely fine. In fact, the best exits start well before the sale process begins.
You do not need to decide today. But you do need to understand what your business is worth and what it would take to sell it well.
That is why many owners ask for a valuation long before they are ready to exit. It gives them clarity, confidence and a strategic plan.
📞 Thinking About When to Sell Your Business
If the idea of selling has crossed your mind, it is worth getting expert advice now, not later.
At Novus Business Brokers, we help business owners explore their options, understand their value and prepare for the future.
📞 Call us: 0203 883 1397
📧 Email: info@novusbusinessbrokers.com
Or click below to request your free confidential valuation - no pressure, just practical advice.