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🕰️ When to Sell Your Business: How to Know the Right Time to Exit

  • Writer: NOVUS Business Brokers
    NOVUS Business Brokers
  • Apr 1
  • 3 min read
Clock on a business desk representing the right time to sell your company

One of the biggest questions business owners ask is:

When is the right time to sell my business


It is a huge decision and one you do not want to get wrong.

Sell too early and you might miss out on growth. Wait too long and the value could drop or the opportunity could pass you by.



So how do you know the right time to exit?


Let’s break it down...


Signs You Might Be Ready to Sell

Every owner is different, but there are some common indicators that it might be time to explore a sale:

  • You are feeling burnt out or losing passion for the business

  • Growth has stalled and you are not sure how to reignite it

  • The business relies too heavily on you and you want freedom

  • You have achieved your original goals and want a new challenge

  • You are approaching retirement or planning a lifestyle shift

  • You are concerned about changes in the market or increased competition


Any of these can be a signal to start planning ahead, not to panic but to get clarity.


Warning Signs You May Be Waiting Too Long

Many owners hang on for too long, hoping things will turn around or thinking next year will be better. Here is what often happens instead:

  • Revenue plateaus or starts to fall

  • Key staff leave or morale declines

  • Your energy and attention drop, affecting performance

  • Buyers see risk and reduce their offers

  • Life events such as health, family or financial stress force a rushed decision


The truth is, most businesses sell best before the owner is fully ready to let go.


Why Timing Affects Valuation

Buyers are not just buying today’s numbers. They are buying potential.

If your business is still growing or stable, and the operations are strong, buyers will pay more. But if it looks like you are winding down, they will factor in the work needed to fix or grow it - and that means lower offers.


Selling when your business is still healthy gives you more power, better pricing and more options.


Market Conditions Matter Too

It is not just about your business - it is also about what the market is doing

  • Are buyers actively acquiring in your industry

  • Are valuations currently strong

  • Is demand high from investors or private equity

  • Are tax changes on the horizon

  • Is your business in a growing or consolidating sector


At Novus, we track buyer trends, deal data and market appetite so you do not have to guess when the right time is.


Not Quite Ready to Sell Yet

That is completely fine. In fact, the best exits start well before the sale process begins.

You do not need to decide today. But you do need to understand what your business is worth and what it would take to sell it well.


That is why many owners ask for a valuation long before they are ready to exit. It gives them clarity, confidence and a strategic plan.


📞 Thinking About When to Sell Your Business

If the idea of selling has crossed your mind, it is worth getting expert advice now, not later.

At Novus Business Brokers, we help business owners explore their options, understand their value and prepare for the future.


📞 Call us: 0203 883 1397


Or click below to request your free confidential valuation - no pressure, just practical advice.




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